The proposed brand identity for The Confidential—an upcoming, speakeasy-inspired bar for members only. The logo and branding were developed to reflect the client's vision of refined exclusivity and dark, alluring interiors.
To add depth and personality, a set of logos were created for use across any potential branded assets. Since the location of The Confidential will not be made immediately known to the public, the key will appear around town as part of a promotional location hunt.
To compliment its speakeasy-style nature, typography was researched and selected carefully to give the brand a contemporary, yet timeless look. The color palette is primarily black and off-white, with the occasional use of a dark, emerald green.
This icon was inspired by the work of Érte—'The Father of Art Deco'. It adds a playful touch to the brand's overall identity.
